Tei TranCEO
Direction and relations
01Who we are
You will know who you are talking to.
We are a French-Vietnamese team, present at both ends of the route. In Lille, to know what the French market expects. In Ho Chi Minh City, to know who can actually make it.
We work with few manufacturers — the ones we know by name.
The same people, from the first visit to the arrival port.
Théo TranCOO
Coordination and documentation
Scotte DebaereCompliance
Contracts and compliance
Tommy LêQuality
On the ground, audits and quality
France
Lille · Paris · Bordeaux
Le Havre · Marseille
The sector we cover, and the market we know by heart.
Việt Nam
Hồ Chí Minh · Nha Trang
Hà Nội · Quy Nhơn
Our ground. Where the wood is cut and where we go and look at it.
Company in registration · Lille, France · Hồ Chí Minh, Vietnam
02A letter from the CEO
Vietnam is not a market we chose.
We go back at least twice a year, and not for a trade fair. Tommy is from Nha Trang. The rest of us came to the country through family, then through work, and we have spent the years since learning the part of it no catalogue carries — which province cuts which species, what a finish survives after two monsoons, why a programme lands or misses around Tết.
France is the other half, and the half we know best: Lille, Paris, Bordeaux, the sector we work. Vietnamese factories already make the furniture Europe wants, and sell most of it to the United States, because the road to Europe is paperwork and trust — and nobody was standing at both ends of it.
So we stand at both ends. That is the whole of it.
We are registering the house in Vietnam. The arithmetic agrees — nothing enters Europe more cheaply, and no other large producer can put duty and origin on the same page. But the arithmetic is not the reason. The reason is that this is where we come from.
What we want is not to run this from a desk in Europe and call that presence. We want to settle there and build in Vietnam, with Vietnamese people, so that more of what the work is worth stays where the work is done. Furniture is where we start, not where we stop: the market may widen, but the ground will not. It will always be Vietnam.
Tei TranCEO Lille and Hồ Chí Minh
03From the ground
What the catalogue will not tell you.
Five things we would want to know, if we were the ones buying.
The catalogue is rarely the factory
Most collections shown to a foreign buyer belong to a trading house; the factory that actually cuts the wood sits one or two subcontractors further down. We go where it is made, and we tell you which building that was.
Moisture decides the complaint
Timber for the Vietnamese market sits comfortably at twelve to fourteen percent. A heated apartment in Paris in February wants eight to ten. Most panels that split in Europe left Vietnam technically correct.
A certificate is not a chain
An FSC certificate at company level says nothing about your lot. What counts is the claim written on the invoice and the lot standing behind it — which is precisely what the European rules ask to see.
Tết is a fact of the calendar
Capacity empties for weeks around the lunar new year, and quality slips in the rush before it. A programme built around Tết lands on time; one built against it arrives late and sanded thin.
The best manufacturers are not looking for you
They are booked a season ahead and they do not answer cold email. They answer a name they already know — which is the entire reason a sourcing house exists.
None of this is secret. It is simply written down nowhere.
04The network
What we open.
We work alongside established French partners whose buyers are the buyers of large retail and hospitality groups. What we bring is the access — not a logo wall.
We publish no client names. What we put behind an introduction is the visit, the audit and the file — and our name at both ends of the route.
We carry the introduction and the file that stands behind it. The record is written from the first order onward — dates, volumes, defects, settlements — and every order after it goes in.
The house will widen — Europe beyond France, market by market, when the record supports it. The ground does not move: Vietnam is where we source, and where we stay.